Compare GlowBook with the competition

No marketing fluff — factual feature and pricing comparisons for beauty salons in Belgium and the Netherlands.

Looking for the right salon software in Belgium or the Netherlands? We compare GlowBook honestly against the major players: Optios, Salonized and Combell (SimplyBook.me). Each comparison focuses on the features that actually matter to a beauty salon, with pricing alongside, so you can see at a glance what you get for your money.

What to look for when comparing salon software

WhatsApp reminders: Are reminders sent over WhatsApp by default, or do you pay per message? No-shows drop the most with WhatsApp, because those messages almost always get read.
Bancontact and iDEAL: Can your clients pay with Bancontact and iDEAL? In Belgium and the Netherlands these are the standard ways to take a deposit, not a nice-to-have.
Commission and limits: Does the software take a commission per booking or cap how many appointments you can take? A flat monthly fee with no commission is cheaper for most salons.
Three languages: Does the booking page work fully in Dutch, French and English? For salons in Belgium, a multilingual page is essential to reach every client.
Support in your own language: Do your questions get answered in Dutch, French or English by someone who understands salons, or do you land in a ticket queue in another time zone? Reachable help matters on busy days.

Pick a comparison below for the full feature and pricing breakdown.

GlowBook vs Optios

€29–79/mo

Optios costs €29–79/mo and lacks WhatsApp + Bancontact & iDEAL-first checkout. GlowBook bundles everything from €19/mo, including WhatsApp, Bancontact and iDEAL. See the comparison.

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GlowBook vs Salonized

€21–59/mo

Salonized is NL-based but ships without WhatsApp and without French support. GlowBook is trilingual from €19/mo with WhatsApp included.

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GlowBook vs Combell / SimplyBook

€9.90–49.90/mo

Combell's booking system is a white-labeled SimplyBook.me — horizontal, quota-based, no WhatsApp. GlowBook is built for BE/NL beauty.

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GlowBook vs Calendly

Free / $10–16 per seat

Calendly is built for B2B meetings, not beauty salons. GlowBook adds WhatsApp, Bancontact and iDEAL, client records and gift cards from €19/mo.

See the comparison