Built for solo practitioners and small teams in BE & NL
Booking software for salons that stops no-shows, for €19/month
The booking system for beauty professionals in Belgium and the Netherlands. Stop no-shows with a deposit or just a registered card, via Bancontact and iDEAL, paid straight into your own Stripe account. WhatsApp reminders included, 0% commission.
14 days free. No credit card. Cancel anytime.
Hi Sarah, reminder: tomorrow at 2:00 pm, facial at Studio Lune. Your €15 deposit has been received.
14:02
No-show protection: a deposit or a card
Clients pay a deposit with Bancontact, iDEAL or card. Or they just register a card: they pay nothing, unless they cancel late or don't show up. Ideal for clients who pay cash. No GlowBook surcharge, only Stripe's standard fees.
WhatsApp reminders included
Automatic 24h before the appointment, on the channel your clients use every day. Included in every plan, not an add-on, no per-message fees, no metered SMS.
Everything included, no quotas
Unlimited bookings, unlimited WhatsApp, up to 5 staff members on Team. No feature slots, no upsells, no surprises on your invoice.
How it works
Your online booking system is ready in 3 simple steps.
Add your services and hours
Done in 10 minutes.
Share your booking link
On Instagram, Google or your own website, with your personal link.
Clients book and pay themselves
You get a notification and the appointment is in your agenda.
Every feature your salon needs
Online agenda
With Google Calendar sync
Waitlist
Clients sign up for fully booked days
Intake forms
Ask your own questions before the visit
Gift vouchers
Issue and redeem
Discount codes
For promotions and seasons
Loyalty
Reward your regulars
Client records
With history and notes
Card on file
Clients pay nothing unless they no-show
Your own Stripe account
Payments land directly with you
Invoice after the visit
One click: Stripe emails an invoice in your name
Booking widget
Clients book straight from your own website
Online payment per treatment
Deposit, full price or nothing, per service
Messages per appointment
See which confirmation and reminders your client got
Google reviews
Ask for a review automatically after the appointment
Help in the app
Over 40 answers, with search
Your own branding
Your logo and colours on your booking page and in the emails to your clients
Clients settle their deposit in seconds with the method they already know. Handled by Stripe, paid straight into your account.
Working with a team?
Every staff member their own agenda
Up to 5 staff members for €39 a month, no charge per staff member.
See the Team planWorking hours per staff member
Clients only see the times each person actually works.
A photo with every name
Clients pick their favourite staff member by photo.
Who does what, at a glance
Every appointment in your agenda shows who does it. Tap a name to see only their appointments.
A report per staff member
Revenue, appointments, no-shows and how full the agenda was, per person.
For your type of salon
GlowBook works for every beauty and wellness professional.
Pricing
Everything included. No commission. Only Stripe's standard fees on online payments.
Solo
For one practitioner. Everything included.
Monthly pricing, excluding 21% VAT.
- Unlimited bookings
- WhatsApp + email reminders (unlimited)
- Stripe deposits
- Card on file against no-shows
- Send an invoice after the visit
- Google Calendar sync
- Waitlist + rebook reminders
- Discount codes + loyalty
- Intake forms
- Your branding and booking link
Team
For small teams and multi-practitioner studios.
Monthly pricing, excluding 21% VAT.
- Everything in Solo
- Up to 5 practitioners
- Team calendar
- Newsletter tool
- Per-employee reports
- Priority support
No extra fees for WhatsApp, integrations or users.
How GlowBook compares to the competition
WhatsApp, Bancontact, iDEAL, deposits and waitlist, all included from €19/month. Zero commission.
| Feature | GlowBook €19/month | Optios On request | Salonized €21–59/month | Fresha €14.95/month | Treatwell €29/month + 35%* |
|---|---|---|---|---|---|
| WhatsApp reminders included | – | ✕ | €0,15+ | – | |
| Team of 5 staff, per month | €39 | – | – | €49,75 | – |
| Bancontact & iDEAL | – | – | – | ||
| Deposits in base plan | Pro | €39+ | |||
| Waitlist | – | €39+ | – | ||
| Intake forms | Business Plus | €59 | – | ||
| Loyalty programme | – | – | €59,95 | – | |
| Automatic Google review requests | – | – | €13,95 | – | |
| Card on file, charged only for a no-show | – | – | – | ||
| Payments straight into your own Stripe account | – | – | Via Fresha | Treatwell Pay | |
| Send an invoice after the visit | – | – | – | ||
| 0% commission on bookings | 35%* | ||||
| Gift cards | Pro | €39+ | – |
Prices excl. VAT, as stated on their own pricing pages. – = not stated on their pricing page. *Treatwell: 35% commission on new clients from their marketplace, 0% on repeat clients. Fresha: Team costs €9.95 per team member per month; loyalty (€59.95) and Google reviews (€13.95) are paid add-ons per location per month. Verified September and October 2026.
Frequently asked questions
What's included in the Solo plan?
Everything: unlimited bookings, unlimited WhatsApp and email reminders, deposits or a registered card via Stripe, invoices after the visit, Google Calendar sync, waitlist, rebook reminders, discount codes, loyalty, intake forms, a booking widget for your own website and your own branding. No add-ons, no upsells.
Do you charge commission on my bookings?
Never. €19 or €39 per month for GlowBook, and that's it. For online payments, Stripe charges a fee on every transaction as the payment service provider. The rates are set entirely by Stripe. For comparison: Treatwell charges 35% commission on new clients from its marketplace (its pricing page, September 2026).
How do WhatsApp reminders work?
Fully automatic. After a booking your client gets a confirmation by email. 24 hours before the appointment a reminder follows on WhatsApp and by email. Unlimited and included in your subscription: no add-on and no cost per message.
What payment methods do my clients get?
For deposits and gift cards, your clients pay with Bancontact (popular in Belgium), iDEAL (popular in the Netherlands) or card, including Apple Pay and Google Pay, all through Stripe. You pay your monthly GlowBook subscription by card, Bancontact, iDEAL or SEPA Direct Debit.
What do online payments cost?
GlowBook takes no commission. As the payment service provider, Stripe charges a transaction fee on every online payment (deposits and gift cards): 1.5% + €0.25 with a European bank card and about €0.35 with Bancontact. You pay those fees directly to Stripe, on your own Stripe account, and Stripe sends you a monthly invoice for them. The rates are set entirely by Stripe.
How do I prevent no-shows?
Four layers of protection: automatic WhatsApp and email reminders, a deposit or full payment at booking, a registered card that is only charged for a late cancellation or no-show, and a waitlist that instantly offers a freed-up slot to another client.
Why GlowBook and not Fresha?
Fresha costs €14.95 per month and charges per message once you have used 20 free text or WhatsApp messages a month. With GlowBook, unlimited WhatsApp and email reminders are included in the €19, as are deposits with Bancontact and iDEAL. Your clients book on your own booking page, in your colours, with no app or account. On online payments you only pay Stripe's usual transaction fees.
What languages is GlowBook available in?
Dutch, French and English. Your dashboard and booking page adapt automatically based on language preference.
Can I cancel anytime?
Yes. One-click cancel from your dashboard, billed monthly. No annual contract, no notice period.
Ready to stop no-shows?
14 days free. No credit card. No commitment.
Start 14-day free trial, no credit card