GlowBook vs Salonized: modern, trilingual, WhatsApp built in
Salonized is the Benelux's largest player with 15,000+ salons. Mature software, broad feature set — but no WhatsApp reminders and no French. For Belgian salons serving FR-speaking clients, or for anyone who doesn't want WhatsApp as an optional add-on, that's a hard blocker. Here's the comparison.
Why switch to GlowBook
Genuinely trilingual (NL + FR + EN)
Salonized ships NL, EN and DE — no French. In Belgium that's a blocker: you can't serve francophone clients without an external workaround. GlowBook is NL/FR/EN from day one, both dashboard and booking page, in Belgian French (vous, not tu).
WhatsApp reminders with no add-on
Salonized uses SMS credits you buy separately. GlowBook bundles WhatsApp confirmation + 24-hour reminder in the €19 plan with no per-message fee. For an average 80-booking/month salon, that's ~€12/mo saved on SMS credits alone.
Waitlist in the base plan, not a €6 extra
Salonized charges +€6/mo for the waitlist. GlowBook bundles it from Solo upwards, with auto-notify on cancellation and claim tokens. That's where you actually win no-shows back — a freed slot finds a new client within minutes.
Feature-by-feature comparison
| Feature | GlowBook From €19/month | Salonized €21–59/mo |
|---|---|---|
| WhatsApp reminders | ✓ | ✕ |
| compare.features.bancontact | ✓ | ✓ |
| Deposits | €19 plan | €39+ plan |
| Intake forms | ✓ | ✓ |
| Waitlist with auto-notify | ✓ | +€6 add-on |
| Loyalty & points | €19 plan | higher tiers |
| Multi-staff | €39 plan | per-tier |
| Supported languages | NL/FR/EN | NL/EN/DE |
| No commission on bookings | ✓ | ✓ |
Based on publicly available information as of 2026-04-21. If you think something's wrong, let us know — we'll adjust.
What does it really cost?
A Belgian beauty professional on Salonized Professional (€39/mo) with the waitlist add-on (€6) + SMS credits (~€12) = €57/mo effectively. GlowBook Solo is €19/mo, with everything bundled plus WhatsApp (Salonized doesn't offer it). Gap: €456/year — with no feature compromise.
When is Salonized the better choice?
- Your salon is entirely in the Netherlands and you never serve French-speaking clients.
- You already have 5+ years of data on Salonized and migration isn't viable — it's a stable, mature stack.
- You want Treatwell marketplace integration — Salonized has it, GlowBook doesn't (we don't believe in commission models).
Frequently asked questions
Can I migrate from Salonized to GlowBook?+
Yes. Export your clients and services from Salonized as CSV and import them into GlowBook via /dashboard/klanten. Appointment history doesn't migrate (both systems keep it local), but future appointments can be moved manually or via the Google Calendar sync.
Does GlowBook work with Treatwell like Salonized does?+
No — deliberately. Treatwell takes 25–35% commission on marketplace bookings. We believe that margin belongs to you, not a platform. Use GlowBook as your own booking system and drive clients directly.
Does GlowBook have the same newsletter feature as Salonized?+
Yes, in the Team plan (€39/mo). You send trilingual newsletters to your client base with open tracking. Salonized offers this too; the difference is price, not functionality.
What about birthday messages?+
On the roadmap. Rebook reminders (4 weeks after a visit) already fire automatically; birthday automation lands in a later release.