GlowBook vs Treatwell: the new-client commission
Treatwell is a marketplace with software attached: clients find you in their app, and Treatwell charges 35% commission on every new client who books through the marketplace. Repeat bookings are commission-free. GlowBook is not a marketplace. You pay a flat monthly fee and keep 100% of every booking, including the first one. Here is what that difference actually costs.
Why switch to GlowBook
0% commission, including the first appointment
Treatwell charges 35% on clients introduced via the marketplace and 0% on repeat bookings. GlowBook charges no commission on any booking. What the client pays is what you receive, less the usual Stripe transaction fees.
WhatsApp reminders, not email only
Treatwell's pricing page lists unlimited client email notifications and email reminders. GlowBook sends an automatic WhatsApp reminder 24 hours before, the channel clients in Belgium and the Netherlands open most.
Your clients, your brand
On a marketplace your salon sits next to the competition and the client relationship partly runs through the platform. GlowBook gives you your own booking page on your own link, in your own colours, with nobody else displayed beside you.
Feature-by-feature comparison
| Feature | GlowBook From €19/month | Treatwell €29/mo + 35% op nieuwe klanten |
|---|---|---|
| WhatsApp reminders | ✓ | ✕ |
| Deposits | ✓ | ✓ |
| No commission on bookings | ✓ | 35% |
| Multi-staff | €39 plan | €29/mo |
| Supported languages | NL / FR / EN | EN / FR (BE) |
Based on publicly available information as of 2026-09-23. If you think something's wrong, let us know, we'll adjust.
What does it really cost?
Run the numbers. Say you get 20 new clients a month through the marketplace at an average treatment of €50. That is €1,000 of revenue, of which Treatwell keeps 35%, so €350, on top of the €29 subscription and 2% on online prepayments. GlowBook Solo is €19 a month with 0% commission on that same €1,000. The difference is not the subscription, it is the commission. In fairness, Treatwell brings those new clients in and GlowBook does not.
When is Treatwell the better choice?
- You mainly need new clients and have no channel of your own to reach them. That is exactly what a marketplace sells, and GlowBook does not do it.
- You want to be visible in an app where consumers actively search for and compare salons.
- You consider 35% on a first appointment a fair price for a client who then returns commission-free.
Frequently asked questions
Will GlowBook bring me new clients?+
No, and that is deliberate. GlowBook is software, not a marketplace: you get your own booking page to share via Instagram, Google or your own site. That is also why you pay no commission. If you want a platform actively sending you clients, a marketplace like Treatwell is the more honest answer.
Exactly how much commission does Treatwell charge?+
Per their own partner pricing page: 35% on clients introduced via the Treatwell marketplace, 0% on repeat bookings, plus a 2% processing fee on online prepayments and €29 per month. GlowBook charges 0% commission on every booking.
Can I use both?+
You can. Some salons keep a marketplace for new clients and use GlowBook as their own calendar and booking page for regulars. You will be paying two subscriptions.
Can I bring my client list across?+
Export your clients to CSV and import them via /dashboard/klanten. If the export gives you trouble, let us know and we'll help with the migration.